Systems Map
The System
We looked at the current scenario of the supply chain from farm to consumer.
For such a complex system, the connections we found do not cover all the stakeholders and hence lead to one big issue:
Communication gaps
A system map is my way of understanding the connections between the various information "nodes".
The User Voices
Journey Map
What stood out to us when we researched both user groups is this:
- Lack of real time knowledge
- Lack of accurate information
- Confusion about making decisions.
This meant that what claims were being made and what information we found in our research matched up, allowing us to now accurately brainstorm solutions.
Brainstorming Session
Fig 1: Idea chart based on themes
Fig 2: Different Hats. a How might we VS user chart.
What we found
From both exercises conducted, we found:
- Putting our user group in different mental settings, including their ownt, allows them to come up with new ideas through a co-creative method.
- A scoring/point system is a prevelant theme that we should explore.
- A tracking system like a ledger, with immutability, is a strong platform feature to push for.
Opportunity Matrix
Action Idea
From there, we made a list of action points, but through a chart system to catagorise the information. The left collum deals with our major themes, and the top rows contain our how might we’s.
Simplify sustainability tracking for textile companies like playing Lego?
Create a verifiable data tracking system like witnessing fireworks?
Help incentivize companies to walk the sustainability talk like babies’ first steps?
Transparency
Simplicity in how the process is built
Verifiability
Standard Metrics
Manuals and checklists that are made by and for the industry
Visual materials that prove what you are doing
Work with rules and frameworks that are accepted and validated by different actors of the industry
Visual materials that prove what you are doing
Cross-check process with companies from the industry
Share information and sources with supply chain
Inclusivity
Integrate stakeholders to curate methods, metrics, & connections surrounding sustainability
Include a reward system for companies
Branding
Our team name Innsaei is derived from the Icelandic word meaning intuition, which is a common theme that is present in this project. We chose a logo that hence was an apt visual meaning to the name.
A forward tilt for our future oriented outlook,
Sharp and bold look to embody our firm stance.
A color gradient representing the common colors from the planet.
Business Model Canvas
But in order to have a viable solution, we looked at it as a business case to identify our key value proposition and our revenue streams.
Revenue Structure
From here, we introducedour final solution with our user group, to find out how we could quantify our value. The figures below showed us our financial opportunties.
Brands subscription
Algorithmic suggestions
Advertisement
Events
Yearly trend reports
Target #*
Annual fee*
Revenue*
Business Case
At the same time, we compared ourselves with the existing market opportunties, not as a competition, but for future collaborations.
